Vertical Gardens and Green Roofs - Demand and 5 Advantages

Vertical gardens and green roofs are a major trend in Brazil and worldwide, as they offer several benefits such as reducing heat and air pollution and even improving air quality. In addition to representing a good part of the profit of landscaping companies and offering some advantages for those working in the area.

A pavimentação desordenada e sem limites das grandes metrópoles do Brasil vem causando as “ilhas de calor” que são regiões na cidade que possuem temperaturas mais elevadas quando comparadas às regiões rurais próximas. E para reduzir este efeito, a população e construtoras vem investindo nos telhados verdes e jardins verticais que além de amenizarem as temperaturas, ainda contribuem para a redução da poluição do entorno e aumentam a biodiversidade.

Uma questão de necessidade

The “green” issue goes far beyond aesthetics and environmental benefits. It directly affects the quality of life of people. Today, in large cities, there is a feeling of distance from nature and in order to soften this feeling and give more life to environments, the implantation of vertical gardens and green roofs may be the solution. The results are immediate, the space is humanized and cozy.

For these and other reasons, vertical gardens and green roofs appear as favorites of many architects and landscapers, because in addition to contributing to the well-being of society, they are also aesthetically beautiful and allow work with several varieties of plants.

5 Advantages of working with the construction of vertical gardens and green roofs

1. Trend – Os fascinados por decoração já perceberam que estes elementos verdes são tendências que vieram para ficar. E quem trabalha com paisagismo, precisa dominar essa técnica se quer atender as demandas do mercado.

2. Variety – Os jardins e telhados são versáteis, o que permite o profissional atender as necessidades, gostos e desejos de qualquer cliente. Pois, pode ser usado tanto na área externa, quanto interna. Tem uma infinidade de opções de plantas. Além de poder ser usado em espaços de qualquer dimensão, pois, amplia os espaços menores e embeleza os espaços maiores.
3. Business – The market for vertical gardens and green roofs promises to be very promising for the business world, as it already represents a large part of the profit of landscaping companies.

4. Quality – People are more concerned with the environment and pollution and vertical gardens have been a good option for controlling air pollution and improving air quality.

5. Aesthetic – Vertical gardens have a powerful aesthetic that delights everyone, which greatly facilitates the life of landscape professionals when it comes to convincing the client.

Business opportunity with the creation of landscape projects

To create the landscaping project and define the plants and techniques that will be used in the vertical garden and on the green roof, it is necessary to have knowledge of projects and, in addition, species, lighting, irrigation, etc. Choosing the best techniques and species is essential for the success of the project.

A procura por projetos é crescente e vem se tornando uma oportunidade de negócios para escritórios de arquitetura e design pelo país. Em alguns escritórios os faturamentos desses projetos chegam até 30% do faturamento mensal, com tendência de crescimento.

In addition to being a strategy for diversifying the portfolio of office services and, consequently, for increasing revenues, vertical gardens and green roofs can also be used as environmental compensation in the city of São Paulo according to a decree signed by Mayor Fernando Haddad in 2015 - as it tends to expand to other regions of the country.

By: Érica Tavares